||We propose a micromechanical approach for granular media, with a particular account of the texture-induced anisotropy and of the strain localization rule. The approach is mainly based on the consideration of a fourth order fabric tensor able to capture general anisotropy which can be induced by complex distribution of contacts. Incorporation of this fourth order fabric tensor in a suitable homogenization scheme allows to determine the corresponding macroscopic elastic properties of the granular material. For this purpose, in addition to the classical Voigt upper bound, a new kinematics-based localization rule is proposed. It generalizes the one formulated by Cambou et al. [B. Cambou, Ph. Dubujet, F. Emeriault, F. Sidoroff, Eur. J. Mech. A/Solids 14 (1995) 225–276] in the case of an isotropic contact distribution. The results of the complete model compare well to numerical simulations results when available [C.S. Chang, C.L. Liao, Appl. Mech. Rev. 47 (1 Part 2) (1994) 197–207] (case of isotropic distribution of contacts). Finally, the interest of the fourth order fabric tensor based approach combined with the proposed localization rule is shown for different distributions of contacts by comparing its predictions to those given by a second order fabric tensor approach.